LOCATION
Shiseido returns with a new advertising film to present its latest fragrance, Ginza Murasaki. This poetic and harmonious piece showcases the different ingredients of the perfume, blending sacred woods with violet flower notes—the latter giving the fragrance its distinctive purple hue.
This color, symbolizing nobility and refinement, was once reserved for samurai in Japan. The film was directed by Thibault Jouvent, a regular collaborator of Blackbear. The entire post-production process was handled by the teams at Reepost.