LOCATION
Lancia has finally unveiled its latest electric concept car. This one-minute film showcases the newest creation from the Italian manufacturer.
We utilized the full post-production pipeline to bring this commercial to life. From color grading and editing to compositing, our artists were heavily involved throughout the process. The visual result is striking, and the PU+RA HPE—a model with an ultra-futuristic name—is sure to excite enthusiasts everywhere.