LOCATION
HUGO BOSS
ON THE GO SPRAY
Hugo Boss has chosen to spotlight one of its iconic fragrances once again. The classic Hugo scent has been reimagined with a new design, replacing the traditional eau de toilette with a spray bottle format. This shift aims to appeal to a younger, more active audience. To embody this spirit, the German brand enlisted the talents of BMX champion Matthias Dandois.
The entire post-production was carried out at Reepost in Paris, including Flame work and color grading.